The reference for this exercise in corporate identity -together with its applications in stationery and merchandising- comes from film.

Corporate Identity - Shopping bags

Corporate Identity - Shopping bags

  • Applications

  • Characteristics

  • Referent

Applications

The work has applications in shopping bags, business cards, envelopes, folders, CDs & DVDs and utility vehicle lettering. It also serves as the basis for a calendar (which uses a derived alphabet), the setting of a commercial store and the installation of a stand.

Corporate Identity - Referent

Corporate Identity - Referent. Editorial page with a brief text that explains the aesthetic reference,...

Corporate Identity - Logo

Corporate Identity - Logo and supporting structure.

Corporate Identity - Shopping bags

Corporate Identity - Shopping bags.

Corporate Identity - CDs and DVDs

Corporate Identity - CDs and DVDs

Corporate Identity - Utility vehicle signage

Corporate Identity - Utility vehicle signage.

  • Semantics

  • Limitations

  • Brand Identity

Semantics

The process for making the lettering was based on the idea that certain graphic gestures can mean more than figurative techniques, such as a portrait of the director that floated above the letters in a first sketch.

The general form may refer to Batman; the golden ratio spiral, to The Nightmare before Christmas; the T to Sleepy Hollow and so on. In addition, the pointed endings may be related to Edward Scissorhands.

Corporate Identity - Logo

Corporate Identity - Logo

STAND

Plan for the installation of a ​stand in an area 7 meters wide by 3.5 m. deep, with floor plan, axonometry and elevation drawing.

Stand (Ground plan)

Stand (Ground plan)

Stand (Axonometry)

Stand (Axonometry)

Stand (Elevation drawing)

Stand (Elevation drawing)

SHOP

This work was conceived as the setup of a commercial store in an existing building. Below, the original architectural plans.

In these drawings (floor plan, perspectives and axonometry) there can be seen the distribution of the lighting and furniture, circulation, and client and work areas, as well as the decoration of the facade as it would be seen from the street.

Shop (original architectural plans)

Shop (original architectural plans)

Shop (interiors perspective)

Distribution of the furniture (displays, semi-circular armchairs, hangers, cash register, changing rooms) and circulation spaces in the store.

Shop (Ground and lighting plan)

Distribution of lightning with electrical circuits, circulation and furniture.

Shop (Axonometry)

Distribution of space, circulation and furniture.

Shop (External perspective)

Single entry and exit to the store (the three doors), as it would be seen from the street.